I'm all about the big picture

Want to see more of the way I think? Check out my blog at optimizevsinnovate.com

But, I care deeply about the tiny details

Want to see more pixel-perfect goodness? Check out my dribbble account.

Here are some other things to know about me.

1

I'm hands-on

I stand in meetings, communicate by drawing, love getting into lively discussions about interfaces, and generally despise when a meeting lasts longer than it should. I don't get hung up on technique, rather, I'm passionate about design principles. Techniques don't last, but values do.

2

I care about the users

I often ask "Have you watched a real person use this feature?" It's sorta my mantra. I care about the whole product. I care about the visual design, I care about the interaction design, but most importantly I care about the experience of the user.

3

I'm a student of design

I think all the problems we're trying to solve in technology and software have happened before in other industries. I look outside of the industry for inspiration and direction.

4

I love to write

I think content is one of the most important parts of any design. I think if you're passionate about creating great user experiences, then you should care about your content.

5

Design is a set of decisions

Good design can't be achieved with shiny buttons or detailed wireframes alone. A great Photoshop mockup is nothing without careful consideration of the user's needs. Design is not merely an interface or an aesthetic, it's a careful set of decisions.

6

I believe good design is part of corporate strategy

The user interface should drive product design because it's the thing that customers actually use. You can teach principals and ideals all you want, but if good design isn't in the blood of your company, you'll always be fighting an uphill battle.

If something on here perked your interest, drop me a line and lets talk.

You should follow me on twitter Check out my work on dribbble Email me and lets chat Find me on Linkedin

* I might be a designer, but I like to keep my front-end skills sharp too. I use this site to experiment and learn. Currently, I'm giving it a facelift while playing around with responsive design and media queries (go ahead of shrink your page). So bare with me as I grow and learn.
© 2012 Aaron VanSchyndel